{"id":516,"date":"2019-09-06T10:32:32","date_gmt":"2019-09-06T01:32:32","guid":{"rendered":"https:\/\/www.any.co.jp\/staff\/?p=516"},"modified":"2019-09-06T18:50:26","modified_gmt":"2019-09-06T09:50:26","slug":"%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e7%94%a8%e8%aa%9e%ef%bc%88crm%e3%83%bbsfa%e3%83%bbma%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.any.co.jp\/staff\/2019\/09\/06\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e7%94%a8%e8%aa%9e%ef%bc%88crm%e3%83%bbsfa%e3%83%bbma%ef%bc%89\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u7528\u8a9e\uff08CRM\u30fbSFA\u30fbMA\uff09"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.any.co.jp\/wordpress_sub\/wp-content\/uploads\/2019\/09\/151-cliparts-business.png\" alt=\"\" class=\"wp-image-520\" width=\"248\" height=\"248\" srcset=\"https:\/\/www.any.co.jp\/wordpress_sub\/wp-content\/uploads\/2019\/09\/151-cliparts-business.png 640w, https:\/\/www.any.co.jp\/wordpress_sub\/wp-content\/uploads\/2019\/09\/151-cliparts-business-150x150.png 150w, https:\/\/www.any.co.jp\/wordpress_sub\/wp-content\/uploads\/2019\/09\/151-cliparts-business-300x300.png 300w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><\/figure><\/div>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002\u5c0f\u5cf6\u3067\u3059\u3002<br> \u304b\u306a\u308a\u4e45\u3057\u3076\u308a\u306e\u6295\u7a3f\u3068\u306a\u308a\u307e\u3059\u3002<br> \u3044\u3064\u306e\u9593\u306b\u304b\u590f\u3082\u904e\u304e\u53bb\u3063\u3066\u3057\u307e\u3044\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3055\u3066\u3001\u5f0a\u793e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3082\u5c11\u3057\u51fa\u3066\u304f\u308b\u7528\u8a9e\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uff11.CRM<\/strong><br> \nCRM\u306f\u300cCustomer Relationship Management\u300d\u306e\u7565\u3067\u3001<br> \u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u30fb\u7ba1\u7406\u3059\u308b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br> \u9867\u5ba2\u4e2d\u5fc3\u306e\u4e8b\u696d\u6226\u7565\u3084\u30d7\u30ed\u30bb\u30b9\u3092\u542b\u307f\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uff12.SFA<\/strong><br> SFA\u306f\u300cSales Force Automation\u300d\u306e\u7565\u3067\u3001<br> SFA\u3068\u306f\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br> SFA\u306f\u55b6\u696d\u306e\u751f\u7523\u6027\u306e\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u3066\u55b6\u696d\u696d\u52d9\u306e\u53ef\u8996\u5316\u3084\u3001<br> \u60c5\u5831\u5171\u6709\u3001\u629c\u3051\u6f0f\u308c\u306e\u9632\u6b62\u306a\u3069\u3001\u5c5e\u4eba\u7684\u3060\u3063\u305f\u55b6\u696d\u696d\u52d9\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001<br> \u898b\u3048\u308b\u5316\u3055\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u4e88\u6e2c\u30fb\u5206\u6790\u306a\u3069\u3092\u884c\u3044\u7d44\u7e54\u55b6\u696d\u529b\u3092\u5e95\u4e0a\u3052\u3057\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p><strong>\uff13.MA<\/strong><br> MA\u306f\u300cMarketing Automation\u300d\u306e\u7565\u3067\u3001<br> MA\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<br> \u5c55\u793a\u4f1a\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u7372\u5f97\u3057\u305f\u65b0\u898f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u81ea\u52d5\u7684\u306b\u80b2\u6210\u3057\u3001<br> \uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0=\u30e1\u30fc\u30eb\u306a\u3069\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u691c\u8a0e\u5ea6\u304c\u4e0a\u304c\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5224\u5225\u3057\u3001\u5546\u8ac7\u306b\u7e4b\u3052\u308b\uff09<br> \u8cfc\u8cb7\u610f\u6b32\u3092\u5224\u65ad\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08\u500b\u3005\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u6301\u3064\u3001\u81ea\u793e\u3078\u306e\u4fa1\u5024\u3092\u4e88\u6e2c\u3057\u3001\u305d\u306e\u4fa1\u5024\u306b\u6e96\u3058\u3066\u70b9\u6570\u5316\u3059\u308b\u3053\u3068\u3002\uff09\u3092<br> \u884c\u3044\u3001\u610f\u6b32\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u90e8\u9580\u306b\u5f15\u304d\u6e21\u3059\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u30fbSFA\u30fbMA\u3092\u9023\u643a\u3057\u4f01\u696d\u898f\u6a21\u3084\u5f79\u8077\u306a\u3069\u69d8\u3005\u306a\u5c5e\u6027\u60c5\u5831\u3068\u5546\u8ac7\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u60c5\u5831\u306a\u3069\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<br> \u7684\u78ba\u306b\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p>\u6700\u8fd1\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u65b9\u306a\u3089\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<br> \u300csalesforce\u300d<br> \u300cB-dash\u300d\uff08CM\u3088\u304f\u898b\u305f\u3053\u3068\u3042\u308b\u65b9\u591a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3067\u3059\uff09<br> \u306a\u3069\u304c\u3053\u308c\u3089\u3092\u7d71\u5408\u3057\u305f\u30c4\u30fc\u30eb\u3092\u51fa\u3057\u3066\u307e\u3059\u306d\u3002<br><br><\/p>\n\n\n\n<p>\u3042\u3068MA\u5bc4\u308a\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3068\u3001<br>\n\u300cMarketo\u300d\uff08\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u798f\u7530\u5eb7\u9686\u3055\u3093\u304cTHE MODEL\u3068\u3044\u3046\u672c\u3092\u51fa\u3055\u308c\u3066\u307e\u3057\u305f\u3002\u8aad\u307f\u307e\u3057\u305f\u304c\u304a\u52e7\u3081\u3067\u3059\u3002\uff09<br>\n\u300cSATORI\u300d<\/p>\n\n\n\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u30c4\u30fc\u30eb\u3082\u3044\u308d\u3093\u306a\u4f01\u696d\u304b\u3089\u51fa\u3066\u304a\u308a\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7d71\u5408\u3001\u4e00\u5143\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u52b9\u7387\u306e\u826f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001<br> ABM\uff08Account Based Marketing = \u5b9a\u7fa9\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u58f2\u308a\u4e0a\u3052\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u6226\u7565\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p>ABM\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u4f01\u696d\u5185\u3067\u7720\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u4e0a\u8a18\u306e\u4ed5\u7d44\u307f\u306b\u9023\u643a\u3055\u305b\u3001<br> \u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<br><br><\/p>\n\n\n\n<p>\u307e\u305f\u3053\u308c\u304b\u3089\u5c0e\u5165\u3059\u308b\u3068\u306a\u308c\u3070\u3001\u793e\u5185\u3067\u7720\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306e\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u3002<br><br><\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u6574\u5099\u3084\u3001\u30c7\u30fc\u30bf\u30d7\u30ed\u30bb\u30c3\u30b7\u30f3\u30b0\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3064\u5f0a\u793e\u3067\u3042\u308c\u3070\u3001<br> \u5c0e\u5165\u524d\u306e\u6e96\u5099\uff08\u30c7\u30fc\u30bf\u7d71\u5408\u30fb\u8868\u8a18\u7d71\u4e00\u30fb\u540d\u5bc4\u305b\u7b49\uff09\u306e\u4ee3\u884c\u304c\u53ef\u80fd\u3067\u3059\u3002<br><br><\/p>\n\n\n\n<p>\u3082\u3057\u5c0e\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u65b9\u3067\u3001\u65e2\u5b58\u30c7\u30fc\u30bf\u6574\u5099\u3067\u304a\u56f0\u308a\u306e\u3053\u3068\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001<br> \u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<br> <a href=\"https:\/\/www.any.co.jp\/madc\/\">https:\/\/www.any.co.jp\/madc\/<\/a><br><br><\/p>\n\n\n\n<p>\u672c\u65e5\u306f\u3053\u3053\u307e\u3067\u3068\u3057\u307e\u3059\u3002\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a <br>e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3000\u55b6\u696d\u30e9\u30dc<br><a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/what-is-crm-213\">https:\/\/www.e-sales.jp\/eigyo-labo\/what-is-crm-213<\/a> <br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30d1\u30b9 \u57fa\u790e\u304b\u3089\u5b9f\u8df5\u307e\u3067BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3076\u30b5\u30a4\u30c8 <br><a href=\"https:\/\/marketing-campus.jp\/lecture\/noyan\/088.html\">https:\/\/marketing-campus.jp\/lecture\/noyan\/088.html<\/a> <br>\u66f8\u7c4d\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6700\u5f37\u306e\u5c0e\u5165\u65b9\u6cd5\u3000\u8457\uff1a\u5c0f\u6c60\u667a\u548c<br><a href=\"https:\/\/www.amazon.co.jp\/dp\/4046020741\/ref=cm_sw_r_tw_dp_U_x_nqBCDbMT09RP0\">https:\/\/www.amazon.co.jp\/dp\/4046020741\/ref=cm_sw_r_tw_dp_U_x_nqBCDbMT09RP0<\/a><br><br><\/p>\n\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3002\u5c0f\u5cf6\u3067\u3059\u3002 \u304b\u306a\u308a\u4e45\u3057\u3076\u308a\u306e\u6295\u7a3f\u3068\u306a\u308a\u307e\u3059\u3002 \u3044\u3064\u306e\u9593\u306b\u304b\u590f\u3082\u904e\u304e\u53bb\u3063\u3066\u3057\u307e\u3044\u305d\u3046\u3067\u3059\u3002 \u3055\u3066\u3001\u5f0a\u793e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3082\u5c11\u3057\u51fa\u3066\u304f\u308b\u7528\u8a9e\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002 \uff11.CRM CRM\u306f\u300cCustomer Rela [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-datamanagement"},"_links":{"self":[{"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":15,"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":536,"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/posts\/516\/revisions\/536"}],"wp:attachment":[{"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.any.co.jp\/staff\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}